INTRODUCTION 

Born in Amsterdam, the new originals started as a group of friends sharing their interests in fashion, design and music. tno started making a name in Amsterdam’s nightlife scene by curating a blog and hosting parties at infamous venues under the pseudonym TNO Soundsystem. 

Since then, our passion for cultivating creativity has evolved into a fully-fledged fashion brand, with the first collection release in 2016. Through our clothing, we aim to craft understated, quality pieces inspired by the world around. Reinterpreting timeless classics. Pieces that resonate with the creative spirit.

VISION

Our vision is for creativity to be embraced daily and universally. Liberating us from institutional boundaries, creativity is integral to everyday life. We champion the idea that everyone has creative potential, and support creatives in and out of the traditional sense. 

Just as athletes train to perform, creatives embody their craft to perform consistently. Our clothing empowers individuals to express their creativity daily, using their routine as a platform for self-expression and innovation. 

MISSION

Our mission is to build bridges between different contexts, providing a platform for creativity. Guided by the thought of incorporating ‘the creative’ into our design process, especially through the influence of music, we create pieces that resonate with the artistic spirit. Our designs are not just inspired by creativity-they are a canvas for it. We aim to celebrate and support those who create, providing them the functionality they need to thrive. A brand that celebrates individuality within a community. Performance clothing for creatives. 

Catna 

creatives are the new athletes 

Like a sports brand champions athletes, we champion creatives. 

Our mission is to build bridges between different contexts in the creative scene, providing a platform for creativity that knows no bounds. A brand that celebrates individuality within a community.

performance clothing for creatives

We are reinterpreting the purpose of performance wear. Our most well-known mantra, “Creatives are the new athletes,” drives us to design durable and quality clothing that integrates creativity into everyday life.

We believe in the power of creative performance— whether it’s a drumming solo in front of a crowd or just the continuous pursuit of exploration. We celebrate connection to one’s imagination.

Our clothing serves as the daily uniform for those who live and breathe creativity, pushing the boundaries of what creativity can be.

9 Dots

Our nine-dots logo represents a box, inspired by an old riddle that challenges people to connect all nine dots with four straight lines. To solve this puzzle without lifting the pencil from the paper, one must think of shapes other than the seemingly obvious box shape. 

This principle of embracing the unconventional has become central to tno’s spirit. Just like the 9-Dots logo that symbolizes our brand, we believe in pushing boundaries and exploring new perspectives. 

We believe everyone, regardless of background, has creative potential. We live by one simple mantra: “Think Outside the Box.” This ethos permeates everything we do, from our classic designs to our collaborative spirit. 

brand identity 

Our nine-dots logo represents a box, inspired by an old riddle that challenges people to connect all nine dots with four straight lines. To solve this puzzle without lifting the pencil from the paper, one must think of shapes other than the seemingly obvious square. 

This principle of embracing the unconventional has become central to tno’s spirit. Just like the 9-Dots logo that symbolizes our brand, we believe in pushing boundaries and exploring new perspectives. 

We believe everyone, regardless of background, has creative potential. We live by one simple mantra: “Think Outside the Box.” This ethos permeates everything we do, from our classic designs to our collaborative spirit.