Merging realms
Between Belgian, Congolese, and U.S. roots, I grew up immersed in diverse cultural contexts.
I experienced my first cultural shift when I moved from Maryland to Virginia, where I became aware of something:
there are always parallels between seemingly different groups.
Awareness of cultural parallels is key to creating projects that make sense to people and the realms they come from.
When I write, I am able to explore these realms more deeply. When I build a brand, I merge those realms together.
The best ideas emerge at the intersections of identity and shared experience.
In 2019, I moved to Amsterdam to study Cultural Psychology, where I continued exploring the ways people think, feel, and connect across cultural boundaries. Along the way, I’ve worked with brands and developed my skills in cultural understanding, copywriting, and creative perspective that now underpin my approach to writing and brand-building.
This portfolio offers a first look at my recent writing projects. Beyond these examples, I’ve had a variety of experiences and roles that contribute to my expertise. I’d be happy to meet and discuss how my broader skill set aligns with your needs.
I’d love to hear from you, let’s connect!